Insurers/Brokers

The insurance business is becoming less transactional and more consultative. Successful providers are making the shift from vendor to trusted risk advisor—and we’re ready to help you join them.

HR Hero offers a broad range of valuable information content that you can quickly and easily distribute to customers and prospects. The result?

  • You reposition your organization as a partner in client operational success.
  • You increase your rates of new business acquisition and existing account retention and penetration.
  • You help your producers and agents add value by enhancing the nature of the relationship.
  • You improve loss ratios when clients make more informed decisions and take proactive steps to reduce claims.

HR Hero can help you to answer many questions, including the following:

How can I differentiate myself from the competition?
You have two choices: Add value, or lower price. With margins already razor-thin, lowering price is a poor option. To add value, you must be able to help your clients better manage risk. Whether it’s physical risk posed by confined spaces or bloodborne pathogens, or legal risk posed by sexual harassment and out-of-date FMLA policies, HR Hero provides your client-facing staff with the knowledge and tools they need to address these issues with clients and prospects.

How can I get my producers to be more consultative?
Most producers don’t have a formal loss-control background and resort to selling on price. HR Hero’s regulatory materials can help even a novice producer add value by helping clients and prospects understand, identify, and mitigate risk through the adoption of compliant processes.

How do I improve my loss ratio?
An overabundance of claims can destroy margins for carriers and can diminish the credibility an agency has with underwriters. HR Hero’s training solutions can help both carriers and agencies educate clients and provide the tools they need to educate their respective employees. All HR Hero training solutions meet the standards set both by regulatory agencies and accepted best practices.

How do I improve my new business acquisition rate?
How about my client retention rate? If you close new business based on price, you’ll lose it based on price. If you build your client relationships on value, you’ll dramatically increase both your acquisition rate and your retention rate. HR Hero gives you the tools you need to become an indispensable part of your client’s risk management program right from the start. Other carriers and agents may beat your price, but they won’t be able to compete with your superior level of service and expertise.

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